6 Qualities of Efficient Health Insurance Agents

Owing to the number of health insurance companies present in the market, it often becomes a challenge to decide which one to proceed with. When it comes to picking a health insurance plan, the credibility of health insurance agents is a matter of vital interest for the customers. It is invariably related to their decisions in terms of medical assistance, health security and optimum coverage in case of some mishappening.

Certain qualities go a long way in making an effective insurance agent. While most individuals are remotely familiar with health insurance policies, an efficient insurance agent will always introduce the concerned party to the different facets of the topic and consequently generate awareness and interest. Let’s get to know the six requisite qualities of an efficient health insurance agent:

  • Understanding the customer pain points: It is critical to remember why health insurance companies came into being in the first place. The fast-paced lifestyle and uncertain living conditions have made the population prone to frequent illnesses and sometimes even unforeseen medical expenditure. Hence, effective insurance agents come to the assistance of people in need of urgent financial as well as medical aid. Thus agents should bear empathy and try to connect with the woes and worries of the customer.

  • Well versed with the nitty-gritty: Shouldering the responsibility of being somebody’s medical and financial advisor is no easy task. One must assiduously guide the customer through every step of the health insurance policy and never hesitate to clear out any doubt that may deter the client from availing the health coverage.

  • Effectively addressing the queries: As health insurance agents, when you are earning the goodwill of the insured party then you are excelling at your job and giving him or her the best customer service experience. So, it is crucial that the health insurance agent comes across as an empathizing benefactor rather than a manipulative salesman.

  • Meticulously chart out the plans tailored to the client’s requirement: Do not try to sell the customer something that overshoots their requirements. As a result many people opt for independent insurance agents. They work without any agenda as they are not entitled to any company or its profits.

  • Be persistent, not annoying: Health insurance agents should possess an attitude of perseverance that will come handy in a profession where individuals need to develop a stomach for repeated rejection. They should communicate the benefits of the health insurance policies and give the customer some space to come to a conclusion. Appearing needy or too imposing will never earn them a customer.

  • Do not intimidate the client with heavy jargons: The scenario of health insurance companies in India is still in its nascent stage. For a majority of the demographic, the perception is still vague. The information should be given in layman’s terms to make sure that the client is not feeling overwhelmed by the entire procedure.

An efficient health insurance agent will help the individual understand the various nuances of the policy and also let you know the importance of getting an insurance.


ManipalCigna Health Insurance Company Ltd (Formerly known as CignaTTK Health Insurance Company Limited) | CIN U66000MH2012PLC227948 | IRDAI Reg. No. 151 
Reg. Office: 401/402, 4th Floor, Raheja Titanium, off. Western Express Highway, Goregaon (East), Mumbai- 400 063 | Toll free number – 1800-102-4462 | Website address –
Trade Name / Trade Logo belongs to MEMG International India Private Limited and Cigna Intellectual Property Inc. and is being used by ManipalCigna Health Insurance Company Limited under license. For more details on risk factors, terms and conditions, please read the sales brochure/ sales document available on our website (Download section) before concluding a sale.

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