ManipalCigna plays an important role in creating awareness and educating our customers about the importance of health insurance. One such initiative leveraging the social media platform was a Facebook Live chat session with personal finance expert, Mr. Harsh Roongta on March 11th 2017. Mr.Roongta’s columns command a high readership in prestigious papers like Business Standard and DNA. He has served several senior leadership roles and was also the co-founder of apnapaisa.com.
The intent of this interaction was to create an authentic, intimate and more communicative way to connect with the general public, Facebook community members and our followers.
The broad theme of the chat was “Financial Vaccination”. Simply speaking, idea is that investing in a health insurance is like getting vaccinated against uncertainties. It acts as a protective shield against all medical and financial eventualities.
An overview of the subjects discussed in the chat-
Why it is important to invest in the right places at the right time
How health insurance helps one save tax
How much health Cover is enough for an individual
Family floater versus individual policies
If your employer already has a policy should you still cover yourself additionally
How to select the right health insurance policy i.e., what should not be considered while choosing a health insurance policy
Understanding the nuances of health insurance
This session was well received and reached out to a diverse set of people from different walks of life. A series of questions were articulately answered by Mr. Roongta in the 40-minute session. Post the session, the awareness drive continued with a series of tweets and more action on Facebook driving immense engagement!
Missed it? You can now check out the entire session at –